Our Story

Dedicated to the construction industry for over 60 years

100 Countries, 3 Generations, 1 Mission

LATICRETE is a family-owned, customer focused, world-wide manufacturer marketer of green flooring and facade materials, used in residential, commercial and industrial applications. For over 60 years, LATICRETE has provided the technology, products and service making innovative, permanent installations and repairs for the construction market. Architecturally specified and professionally endorsed, LATICRETE offers a dedication to quality that results in globally proven solutions for virtually every flooring, waterproofing and facade application.


Our dedicated global leadership team consists of innovators who work with each other and our business partners around the world to build the best innovations, the best products, the best service; all so you get the best results. Meet the Team
Henry M Rothberg


Contact your LATICRETE® regional location for product, service, installation or training support.

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